I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter.

A while back Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their whereabouts …

Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.

Are you curious about how social media fits with sales and sales management? Or cynical? Are you looking for silver bullets or short cuts to improve your sales?

Twitter is a great tool for business to connect and share information. Twitter is classed as a micro-blogging service in that you “Tweet” (which means post) a short text message to the Twitter network.

Having just signed up for Twitter, I was very recently contemplating the implications of defamation laws on Twitter users, and the potential for seemingly limitless liability.