I was having a discussion today with a person who is very knowledgeable on social media topics and an interesting thought came into my head that I want to share with you.

It’s pretty well known in Social circles that your follower numbers, or subscribers, in no way relates to the number of people actually engaged with your content.

There’s a lot of talk about using online social media platforms to grow your business by connecting directly with consumers. But should we be using these tools for B2B (Business to Business) marketing?

You know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog.

As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.

“Thought Leader” is the new cool set in the online business fraternity pushing aside the passé entrepreneur for a trendier tagline. I cringe a little every time someone introduces themselves as an entrepreneur …

One of the fundamental rules of blogging is to keep on subject. My subject would be best described as “Communications Technology for Business”.

The words “drive them to your website” may soon become obsolete as social media online marketing platforms and interactive websites continue to increase in popularity.

These days, Facebook has become a part of our daily conversation. Those who aren’t on Facebook are met with incredulous looks.

Giapo, in support of World Malaria Day decided to donate all revenue earned between 3pm and 4pm on the 25th of April 2010 to UNICEF NZ.

Yesterday, Sunday the 21st March was Twitters 4th Birthday. Last month Twitter hit 50 million tweets a day and Twitter as a word is to be accepted into the Collins English Dictionary. When was it you first heard about Twitter? I suspect for most it was within the last year.

Did you know almost 70% of all social media accounts (LinkedIn/Twitter/Facebook/YouTube) are inactive due to lack of followers, fans, updates, tweets or posts?

I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter.

Engaging social networks & other ‘free’ technologies costs time & effort. What are some ways to make a financial return from these tools?

The “commercialisation of social networking” is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.

Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.

Are you curious about how social media fits with sales and sales management? Or cynical? Are you looking for silver bullets or short cuts to improve your sales?

I was recently asked by a client whether they should set up a Facebook page or a Facebook group for their business. My answer was “it depends, probably a page but maybe both”.

A very good slide presentation by Trebor Scholz on how the Social Web originated.

Facebook is a powerful network that helps you connect with people all over the world. In this tutorial we will cover the steps to create your Facebook account.