I was having a discussion today with a person who is very knowledgeable on social media topics and an interesting thought came into my head that I want to share with you.
Read the full storyPosted on 01 September 2010.
I was having a discussion today with a person who is very knowledgeable on social media topics and an interesting thought came into my head that I want to share with you.
Read the full storyPosted in MindsetComments (2)
Posted on 15 July 2010.
It’s pretty well known in Social circles that your follower numbers, or subscribers, in no way relates to the number of people actually engaged with your content.
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Posted on 06 July 2010.
There’s a lot of talk about using online social media platforms to grow your business by connecting directly with consumers. But should we be using these tools for B2B (Business to Business) marketing?
Read the full storyPosted in Email MarketingComments (0)
Posted on 21 June 2010.
You know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog.
Read the full storyPosted in Social MediaComments (1)
Posted on 10 June 2010.
As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.
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Posted on 03 June 2010.
“Thought Leader” is the new cool set in the online business fraternity pushing aside the passé entrepreneur for a trendier tagline. I cringe a little every time someone introduces themselves as an entrepreneur …
Read the full storyPosted in Social MediaComments (2)
Posted on 12 May 2010.
One of the fundamental rules of blogging is to keep on subject. My subject would be best described as “Communications Technology for Business”.
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Posted on 12 May 2010.
The words “drive them to your website” may soon become obsolete as social media online marketing platforms and interactive websites continue to increase in popularity.
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Posted on 06 May 2010.
These days, Facebook has become a part of our daily conversation. Those who aren’t on Facebook are met with incredulous looks.
Read the full storyPosted in Featured, Social MediaComments (1)
Posted on 30 April 2010.
Giapo, in support of World Malaria Day decided to donate all revenue earned between 3pm and 4pm on the 25th of April 2010 to UNICEF NZ.
Read the full storyPosted in Marketing, Social MediaComments (1)
Posted on 24 March 2010.
Yesterday, Sunday the 21st March was Twitters 4th Birthday. Last month Twitter hit 50 million tweets a day and Twitter as a word is to be accepted into the Collins English Dictionary. When was it you first heard about Twitter? I suspect for most it was within the last year.
Read the full storyPosted in Social MediaComments (0)
Posted on 10 March 2010.
Did you know almost 70% of all social media accounts (LinkedIn/Twitter/Facebook/YouTube) are inactive due to lack of followers, fans, updates, tweets or posts?
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Posted on 19 February 2010.
I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter.
Read the full storyPosted in Mindset, Social MediaComments (2)
Posted on 17 February 2010.
Engaging social networks & other ‘free’ technologies costs time & effort. What are some ways to make a financial return from these tools?
Read the full storyPosted in Management, Social MediaComments (0)
Posted on 16 February 2010.
The “commercialisation of social networking” is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.
Read the full storyPosted in Social MediaComments (0)
Posted on 20 January 2010.
Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.
Read the full storyPosted in Social MediaComments (5)
Posted on 05 January 2010.
Are you curious about how social media fits with sales and sales management? Or cynical? Are you looking for silver bullets or short cuts to improve your sales?
Read the full storyPosted in Sales, Social MediaComments (3)
Posted on 11 December 2009.
I was recently asked by a client whether they should set up a Facebook page or a Facebook group for their business. My answer was “it depends, probably a page but maybe both”.
Read the full storyPosted in MarketingComments (0)
Posted on 03 December 2009.
A very good slide presentation by Trebor Scholz on how the Social Web originated.
Read the full storyPosted in Social MediaComments (1)
Posted on 25 November 2009.
Facebook is a powerful network that helps you connect with people all over the world. In this tutorial we will cover the steps to create your Facebook account.
Read the full storyPosted in Social MediaComments (1)