Did you know almost 70% of all social media accounts (LinkedIn/Twitter/Facebook/YouTube) are inactive due to lack of followers, fans, updates, tweets or posts?

I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter.

Engaging social networks & other ‘free’ technologies costs time & effort. What are some ways to make a financial return from these tools?

The “commercialisation of social networking” is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.

Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.

Are you curious about how social media fits with sales and sales management? Or cynical? Are you looking for silver bullets or short cuts to improve your sales?