I received my first invitation to connect on LinkedIn about five years ago. I did what most of us do when we don’t understand the value...
Before you actually start to engage in using Social Media some serious consideration should be made to who within your organisation or company has the mandate...
Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard...
I have approached this series first looking at “Why bother with Social Media”, now we move to “What it is”.
You want to make more money don’t you? No matter what business you are in or what industry you represent the majority of us have one...
The concept of six degrees of separation, sometimes referred to as "the human web" has applied to human social engagement for many years.
Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not...
“Thought Leader” is the new cool set in the online business fraternity pushing aside the passé entrepreneur for a trendier tagline. I cringe a little every...
If the term ‘Social Media’ is relatively new to you, then you may have not yet pondered the benefits of promoting your business by using this...
Its bloody hard work and in most cases with zero or negative ROI when you factor in the cost of using outside help such as consultants...