Tag Archive | "social media strategy"

How Did Rodney Wayne Build Up Their Email Database Quickly & Ethically Using Social Media?


Rodney Wayne Franchisee – Swan Management Limited (Rodney Wayne) engaged CampaignHub’s* social media marketing solution to build up their email database quickly and ethically.

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Posted in General, Social MediaComments (0)

A Perfect Example of How Twitter can Work for Business


For many business owners Twitter is often placed in the “too hard” box, which is understandable, as 75% of all Twitter accounts used for business have been abandoned.

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Posted in ManagementComments (7)

The best time of day to Tweet and how often to post on Twitter


After finding out the ideal number of tweets per day is a lot higher than I would have guessed (more about that in a moment), I was curious to find out the ideal times to tweet.

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Posted in Social MediaComments (1)

Foursquare – Thinking outside the square


Many, especially in the business realm, are still struggling to come to terms with Twitter so Foursquare may still be that leap too far, having said that a number of enterprising NZ businesses are already taking advantage of it.

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Posted in Social MediaComments (0)

Either you are going to tell stories that spread, or you will become irrelevant


It’s often the little things that we say that mean the most. Words can be extremely motivational and incredibly destructive. Ironically the less words we use the greater the impact and resonance.

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Posted in Social MediaComments (0)

7 TIPS to Kick-start Social Media in Your Business


If the term ‘Social Media’ is relatively new to you, then you may have not yet pondered the benefits of promoting your business by using this media.

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Posted in Featured, Social MediaComments (0)

11 Business Benefits of Blogging … are you missing out?


Usually I spend ages writing a catchy introduction to my blog articles, but this time the first point is so immensely powerful and persuasive I don’t need to…

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Posted in GeneralComments (4)

The Rise of Social Media Within New Zealand Agricultural Businesses


The statistics say it all; Social Media is here to stay… But hang on, what about New Zealand agricultural businesses?

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Posted in Social MediaComments (0)

Suspended on Twitter


Only when you get suspended or banned from a social network will it finally dawn on you how much of your own life you put into these networks. As of 48 hours ago one of our business Twitter profiles with over 5,000 followers was suspended.

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Posted in Social MediaComments (8)

Subscribers / Followers vs Engaged Audience, via Posterous and Google Analytics


It’s pretty well known in Social circles that your follower numbers, or subscribers, in no way relates to the number of people actually engaged with your content.

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Posted in Social MediaComments (0)

When we use the phrase Social Networking, do we really get it?


I’m not at all opposed to online networking – I use it all the time to build relationships, but no matter what medium you use to connect with people, it’s not about CONTACTS, but meaningful and lasting CONNECTIONS.

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Posted in Social MediaComments (1)

How did CampaignHub help Property Tutors get a Full House for their last Event?


Property Tutors engaged CampaignHub to market their recent 4 Hour Event via social networks including Twitter and Facebook.

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Posted in Social MediaComments (0)

6 Tips to Get Others to Create Content for Your Blog for Free


You know how valuable a blog can be to your business. You know how every article you add gets you more love from Google. More traffic. More leads. More sales. You started off great, but now you’re getting busier and you just can’t find the time or inspiration for creating regular new content for your blog.

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Posted in Social MediaComments (1)

Important Blogging Tip: Use Social Media to Drive Traffic to Your Blog


The debate of how much effort and resource a business should invest within social media for engagement continues but we at BusinessBlogs.co.nz have found that social networks are increasingly making up 30-40% of our inbound traffic.

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Posted in GeneralComments (2)

How can a business have success within Social Media?


This post is for all the businesses out there that have heard of “Social Media” but have no understanding of what it is, how to use it and most importantly how much it is going to cost.

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Posted in Social MediaComments (2)

Its time to get real talking to business owners about social media


I have just come back from a few days in Auckland presenting to business owners the results of our 12 month project using social media as a business marketing channel and networking “tool”.

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Posted in Social MediaComments (3)

Why Social Networking (locally and digitally) Can Be a Bad Idea


As Craig Harrell of Rainmaker Marketing says, “A rubber-banded stack of business cards is not a sales strategy.” We have transferred the impulse to gather stacks of business cards from local networking events, to gathering stacks of “followers” on the internet.

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Posted in Social MediaComments (0)

Ispy Levi’s Twitter Campaign Case Study


A while back Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their whereabouts …

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Posted in Social MediaComments (0)

Part 5 – Social Media For Business – Who has control?


Before you actually start to engage in using Social Media some serious consideration should be made to who within your organisation or company has the mandate to manage the portfolio.

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Posted in Social MediaComments (1)

Part 4 – Social Media for Business – When do I begin


Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard at our business models and come up with ways to improve on the bottom line.

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Posted in Social MediaComments (0)

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