Did you know almost 70% of all social media accounts (LinkedIn/Twitter/Facebook/YouTube) are inactive due to lack of followers, fans, updates, tweets or posts?

Yesterday I participated in a discussion on LinkedIn. It was started by Chris Barton , an entrepreneur from Sydney. Chris posed a question: “I am interested in discovering what is the greatest obstacle to success for small business owners.

I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter.

Are sponsorships being finally exposed as the weak marketing discipline they’re known for or could they emerge as a powerful, stronger marketing tool?

New Zealand is big on promoting itself as the destination of choice for thrill seekers and adventure junkies, but there’s an equally lucrative market they should be talking to more often and that’s young families.

All business owners know that in order to grow or even to survive they have to cultivate and nurture relationships with existing and potential clients. Why?