Okay, you make a great product or provide a very unique service. You’re in love with it and so are your customers. It’s a wonderful product/service. I get it. Now get over it. Because your customers aren’t buying it. They’re buying things you aren’t even selling.

Customer acquisition is probably more difficult now than it has been in years. With the economy so erratic, spending is down, so the competition is really tough. Your marketing is going to have to be spot on, with good timing, a great pitch, and good offers made to the right people.

What’s the biggest issue you face in selling your products or services? Market positioning? What to say? Collateral? Bad Product/service? Too many potential customers (don’t we wish)?

Once you have figured out how to gather a bunch of prospects, you then need to catch them and make them want to buy what you are offering.

Keeping your existing customers happy is vital as a happy customer will refer new customers to you and generally its far easier to up-sell to your existing customers.