19 March 2010
Why do buyers often introduce ‘irritants’ like arranging for your competitors to be visiting them just before or after you so you pass in reception, or saying they just had a comparative quote 10% lower than yours?
Posted in Management0 Comments
19 March 2010
“In laymans terms it works like this; if you get yourself into financial difficulty, say you fail to manage your own finances properly and are incompetent enough to get yourself into enormous debt, with absolutely no hope of paying it back -- the bank takes your money.
Posted in Finance0 Comments
19 March 2010
A lot of people (including me) talk about competitive advantage and how it is vital to the ongoing success of a business. This is very true, but what is the BEST sort of competitive advantage to have and what is plan B if you don’t have one.
Posted in Marketing0 Comments
19 March 2010
TV (down 12%), press (down 19%) and radio (down 11%) have just taken a kicking in the latest 2009 ASA advertising spend figures released whilst interactive was the only medium that bucked the trend with an 11% year on year increase.
17 March 2010
Having worked in retail for years and having the importance of good customer service being drilled into me I found it satisfying and very disappointing when I went on a shopping trip with my wife to look at things we will need for our baby.
17 March 2010
As someone who has spent several years living in Tokyo (1997-1999) I always have one eye on what goes on there. As a marketer it is (was) an even more remarkable place to see ...
Posted in Marketing0 Comments
16 March 2010
Apparently the New Zealand Institute has prepared documents telling our Prime Minister that unemployment could rise to 11%. So – the question you need to ask is: what have they based this on???
Posted in Management0 Comments
10 March 2010
This post is for all the businesses out there that have heard of “Social Media” but have no understanding of what it is, how to use it and most importantly how much it is going to cost.
Posted in Social Media2 Comments
10 March 2010
Did you know almost 70% of all social media accounts (LinkedIn/Twitter/Facebook/YouTube) are inactive due to lack of followers, fans, updates, tweets or posts?
Posted in Social Media0 Comments
10 March 2010
Businesses of all sizes face the dilemma of internet misuse and internet abuse on a daily basis. The internet is a necessity for business, and since the advent of Web 2.0 technology, the ways of exploiting the internet for our own use have flourished.
Posted in Management1 Comment
08 March 2010
There is no question that in these economically uncertain times, sales leaders will need to get a whole lot smarter and more shrewd if they are going to keep and grow their existing customer base.
Posted in Sales0 Comments
05 March 2010
The business environment is full of ups and downs just as the world economy has its’ peaks and troughs. In the very same way each individual business will have its fare share of good times and bad.
Posted in Mindset0 Comments
05 March 2010
There are some things in life that are supposed to be really complicated; being a parent, learning how to invest and running your own business.
Posted in Management, Mindset0 Comments
04 March 2010
I thought I would give you all a heads up on the new connections function that now allows you to sort your connections by tags in up to 200 different ways!
Posted in Social Media0 Comments
03 March 2010
Every entrepreneur who has ever dreamed of setting up or forming their own business start up is fully conversant as to how tricky it can be
Posted in Finance0 Comments
01 March 2010
The year 2008 will long be remembered as the start of the Global Financial Crisis which was triggered by defaults in sub-prime lending in the US and a downturn in the housing market.
Posted in Finance0 Comments
Added on 11 January 2010
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