Keeping It All In Balance
09 February 2010
To develop a business from scratch or to help an established one grow it’s vitally important that owners keep their time, effort, resources and own personal energy in balance.
Featured Stories
The Death of Sponsorship?
09 February 2010
Are sponsorships being finally exposed as the weak marketing discipline they’re known for or could they emerge as a powerful, stronger marketing tool?
Posted in Marketing0 Comments
Why Social Networking (locally and digitally) Can Be a Bad Idea
08 February 2010
As Craig Harrell of Rainmaker Marketing says, “A rubber-banded stack of business cards is not a sales strategy.” We have transferred the impulse to gather stacks of business cards from local networking events, to gathering stacks of “followers” on the internet.
Posted in Social Media0 Comments
Export as a Growth Strategy
07 February 2010
With a domestic market of only four million people, the opportunity for many firms to grow is significantly restricted. This is particularly true for a business that is focusing on a small niche in the market.
Posted in Marketing2 Comments
3 Reasons why I Think Spelling is Important
05 February 2010
I recently read an article by someone I haven't met, but have learned to respect, by what they've written before. This article had two spelling errors in it; well one spelling and one, the incorrect word used eg to, two, too.
Posted in General4 Comments
Are you a Fox or a Hedgehog?
04 February 2010
I started my own blog last year with the intention of focusing on ways in which a business can improve its competitive advantage. To keep on this track this post is about one of the fundamental strategies ...
Posted in Management0 Comments
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