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7 TIPS to Kick-start Social Media in Your Business The Demise of the Australian Retailer Conation – Maybe the Most Important Business Word You’ve Never Heard Make More Money – Stop Reacting To Shiny objects And Winds Of Change
 
7 TIPS to Kick-start Social Media in Your Business

7 TIPS to Kick-start Social Media in Your Business

If the term ‘Social Media’ is relatively new to you, then you may have not yet pondered the benefits of promoting your business by using this media.

The Demise of the Australian Retailer

The Demise of the Australian Retailer

Walk through any shopping centre and it is hard to miss the “Sale” signs out front of nearly every retail outlet. There is no doubt retailers are doing it tough right now but should this be a surprise to us.

Conation – Maybe the Most Important Business Word You’ve Never Heard

Conation – Maybe the Most Important Business Word You’ve Never Heard

The only motivation book I will recommend to others is Self-made in America, by John McClintock. John introduced me to an obscure English word that I now use as a cornerstone of my daily activity – conation.

Make More Money – Stop Reacting To Shiny objects And Winds Of Change

Make More Money – Stop Reacting To Shiny objects And Winds Of Change

Small businesses with the fastest growing revenue know exactly where they are going. According to Inc Magazines 28th 500 fastest growing small businesses list, approximately 88% of them have a statement outlining where they are going. The other 12% are living dangerously.

Future Proofing Your Business

Future Proofing Your Business

18 June 2010

As one of the biggest expenses a small business will regularly incur will be the cost of it's employees, namely in wages but also in ACC payments and down time for staff sick days; these costs can get as high as 40% ...

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Posted in Management0 Comments

How To Get Your Message Across Using Effective Stories

How To Get Your Message Across Using Effective Stories

17 June 2010

How do we ensure our communication is understood? How do we get communication to be relevant, interesting, and exciting to the other participant?

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Posted in General, Sales0 Comments

How To Make Good Use Of The Paper Your Accountant Gives To You (part 1)

How To Make Good Use Of The Paper Your Accountant Gives To You (part 1)

15 June 2010

Every company has an accountant. They are often seen as gray men, with round glasses and little social skills. Many think that their existence is justified by bookkeeping, which, in turn, is a law enforced requirement, right?

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Posted in Finance1 Comment

20 Questions You Should Ask Before You Choose A Marketing Company

20 Questions You Should Ask Before You Choose A Marketing Company

14 June 2010

Here are a list of vital questions you should be asking yourself before you appoint a marketing company to help your business:

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Posted in Marketing2 Comments

Venture Capitalist And How To Raise Capital For Your Company

Venture Capitalist And How To Raise Capital For Your Company

11 June 2010

I entered into business later in the career path after a successful run in education…many ask and are surprised to find out there isn’t that much difference between helping a teenager to succeed ...

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Posted in Finance0 Comments

Is your marketing suffering from diminishing returns?

Is your marketing suffering from diminishing returns?

10 June 2010

So you’ve just mailed out your last DM campaign hoping to cajoule those guys (also known as prosects) one more time. Problem is you’re spending more from less budget to get less response.

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Posted in Marketing2 Comments

Venus Club grows as number of women business entrepreneurs increase

Venus Club grows as number of women business entrepreneurs increase

10 June 2010

Small businesses (19 or fewer employees) comprise 99% of New Zealand businesses and Dr. Kate Lewis (Research Associate of the NZ Centre for SME Research) predicts that the proportion of women business entrepreneurs is growing.

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Posted in Marketing0 Comments

Measuring the Cost of Social Media

Measuring the Cost of Social Media

10 June 2010

As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.

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Posted in Social Media2 Comments

How Does BusinessBlogs Benefit From Using CampaignHub’s Solutions?

How Does BusinessBlogs Benefit From Using CampaignHub’s Solutions?

09 June 2010

BusinessBlogs.co.nz mission is to help small business “get found” on the Internet by using a “blog hub” concept to drive traffic to the website in order to increase brand awareness for each participating business.

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Posted in Social Media0 Comments

Why You Didn’t Learn to Run a Business in School

Why You Didn’t Learn to Run a Business in School

09 June 2010

Centuries of academic emphasis on “teaching” (which fills our heads) instead of on learning (which fills our lives) has left us more proud of our ability to reason than of our ability to know.

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Posted in Management1 Comment

Venture Capital Raises in the Start-up and Angel investment market

Venture Capital Raises in the Start-up and Angel investment market

09 June 2010

In my role as a venture catalyst in the private investment market, I often get asked how to go about a raise and what value propositions angel investors are looking for in new companies?

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Posted in Finance, General2 Comments

Is Your Business Actually Going Somewhere?

Is Your Business Actually Going Somewhere?

09 June 2010

We love to know exactly what the near-term process is we’re supposed to be doing, we’re almost obsessed with it, to the point that at least in business, we’re too often okay ...

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Posted in Management0 Comments

The Four Cornerstones of Business Success & Significance

The Four Cornerstones of Business Success & Significance

08 June 2010

The Four Cornerstones of Success and Significance are A Big Motivator and Three Bosses.

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Posted in Management1 Comment

Making Money is not an Empowering Vision

Making Money is not an Empowering Vision

08 June 2010

To build a business that provides you the lifestyle you want, you need a vision that motivates you. And guess what? Making money is not an empowering vision. I know plenty of people who’ve tried it including me.

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Posted in Management0 Comments

How to Create a Facebook Vanity URL

How to Create a Facebook Vanity URL

04 June 2010

A Facebook Vanity URL is hard to describe using words so instead I will show you visually. See example below.

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Posted in Social Media5 Comments

Four Reasons Why People Love Excel and IT Departments Hate it

Four Reasons Why People Love Excel and IT Departments Hate it

04 June 2010

I love Excel, I think it’s pretty obvious if you have a look to my site I’m not alone, millions and millions of people around the world use it too and, more or less, love it.

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Posted in General0 Comments

The Single Most Important Marketing Tactic Ever Devised

The Single Most Important Marketing Tactic Ever Devised

03 June 2010

The most important marketing tactic ever devised is also the simplest. And it wasn’t invented by marketing people, but by business owners and sales people looking to grow their business the best, fastest, least expensive way possible.

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Posted in Marketing2 Comments

Are You A Thought Leader Or Just Another Dedicated Follower Of Fashion?

Are You A Thought Leader Or Just Another Dedicated Follower Of Fashion?

03 June 2010

“Thought Leader” is the new cool set in the online business fraternity pushing aside the passé entrepreneur for a trendier tagline. I cringe a little every time someone introduces themselves as an entrepreneur ...

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Posted in Social Media2 Comments

How To Get Your Business Banned On Facebook

How To Get Your Business Banned On Facebook

02 June 2010

As many businesses are now trying out Facebook as a new communication and marketing channel few realize that being banned from Facebook is not that hard.

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Posted in Social Media7 Comments

How to Create a Facebook Page for Your Business

How to Create a Facebook Page for Your Business

02 June 2010

Follow the basic steps below to create a Facebook Page for your business.

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Posted in Social Media4 Comments

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