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7 TIPS to Kick-start Social Media in Your Business The Demise of the Australian Retailer Conation – Maybe the Most Important Business Word You’ve Never Heard Make More Money – Stop Reacting To Shiny objects And Winds Of Change
 
7 TIPS to Kick-start Social Media in Your Business

7 TIPS to Kick-start Social Media in Your Business

If the term ‘Social Media’ is relatively new to you, then you may have not yet pondered the benefits of promoting your business by using this media.

The Demise of the Australian Retailer

The Demise of the Australian Retailer

Walk through any shopping centre and it is hard to miss the “Sale” signs out front of nearly every retail outlet. There is no doubt retailers are doing it tough right now but should this be a surprise to us.

Conation – Maybe the Most Important Business Word You’ve Never Heard

Conation – Maybe the Most Important Business Word You’ve Never Heard

The only motivation book I will recommend to others is Self-made in America, by John McClintock. John introduced me to an obscure English word that I now use as a cornerstone of my daily activity – conation.

Make More Money – Stop Reacting To Shiny objects And Winds Of Change

Make More Money – Stop Reacting To Shiny objects And Winds Of Change

Small businesses with the fastest growing revenue know exactly where they are going. According to Inc Magazines 28th 500 fastest growing small businesses list, approximately 88% of them have a statement outlining where they are going. The other 12% are living dangerously.

Important Tips for Disaster Planning

Important Tips for Disaster Planning

22 January 2010

A disaster plan will allow you to deal and come to terms with the disaster situation in those first critical hours or days rather than deciding on how you are going to deal with it.

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Posted in Management2 Comments

A Successful Business Owner Told Me “No I Don’t Have A Website”…

A Successful Business Owner Told Me “No I Don’t Have A Website”…

21 January 2010

Earlier this week I needed to find a catery for my cat because we are going away for a few days in January. A friend of mine is a vet and she recommended both Te Puna Cat Resort, and Top Katz Boarding Cattery (also in Te Puna).

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Posted in Mindset14 Comments

How To Follow The Twitter Madness

How To Follow The Twitter Madness

20 January 2010

Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.

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Posted in Social Media5 Comments

Untapped markets for New Zealand tourism: Young Families

Untapped markets for New Zealand tourism: Young Families

19 January 2010

New Zealand is big on promoting itself as the destination of choice for thrill seekers and adventure junkies, but there’s an equally lucrative market they should be talking to more often and that’s young families.

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Posted in Marketing3 Comments

How We Got On the Business Treadmill and Why We Can’t Get Off

How We Got On the Business Treadmill and Why We Can’t Get Off

18 January 2010

There are Seven Stages in the Maturity of a business. Today we'll focus on the first four, because they tell us what happened that screwed up our understanding of how to grow a business and why we can’t get off the treadmill.

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Posted in Management0 Comments

You’re almost certainly a hostage of your own business and don’t know it

You’re almost certainly a hostage of your own business and don’t know it

14 January 2010

If you don’t have a clear Strategic Plan, or a Business Maturity Date for when you’re business will make money without you being around, you are a hostage of your business; no clear rules, no end in site.

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Posted in Management0 Comments

How To Improve Client Relationships

How To Improve Client Relationships

13 January 2010

All business owners know that in order to grow or even to survive they have to cultivate and nurture relationships with existing and potential clients. Why?

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Posted in Management0 Comments

Part 4 – Social Media for Business – When do I begin

Part 4 – Social Media for Business – When do I begin

12 January 2010

Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard at our business models and come up with ways to improve on the bottom line.

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Posted in Social Media0 Comments

Our prices determine our market – you are not a victim.

Our prices determine our market – you are not a victim.

11 January 2010

Don’t kid yourself. The market doesn’t determine our prices; our prices determine our market. It’s our fault, not theirs.

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Posted in Sales2 Comments

How to Recruit Your Next Sales Star

How to Recruit Your Next Sales Star

08 January 2010

Following on from the article in the last issue of NZSM, ‘Hiring your next superstar – making the most of the interview and selection process’, ...

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Posted in Sales0 Comments

Trim the fat, don’t cut the muscle

Trim the fat, don’t cut the muscle

07 January 2010

Understandably companies are trimming the fat and letting staff go as they react and adapt to continuing tough market conditions this new year.

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Posted in Marketing0 Comments

People Aren’t Buying What You’re Selling

People Aren’t Buying What You’re Selling

06 January 2010

Okay, you make a great product or provide a very unique service. You’re in love with it and so are your customers. It’s a wonderful product/service. I get it. Now get over it. Because your customers aren’t buying it. They’re buying things you aren’t even selling.

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Posted in Sales3 Comments

Curious Or Cynical? How To Sell More Using Social Media

Curious Or Cynical? How To Sell More Using Social Media

05 January 2010

Are you curious about how social media fits with sales and sales management? Or cynical? Are you looking for silver bullets or short cuts to improve your sales?

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Posted in Sales, Social Media3 Comments

The Three Critical Areas To Explore When Qualifying Leads

The Three Critical Areas To Explore When Qualifying Leads

24 December 2009

Sales Opportunity Qualification is one of the most valuable skills for a professional salesperson to develop.

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Posted in Sales0 Comments

Enjoy What You Do And It Shows

Enjoy What You Do And It Shows

23 December 2009

How often are you faced with a sales assistant or someone on the phone who patently has no interest in you or what you might want to buy?

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Posted in Mindset0 Comments

7 Steps To A Positive Attitude & Better Sales

7 Steps To A Positive Attitude & Better Sales

22 December 2009

“Your attitude will determine your future…”. It sounds simple, but it is harder to actually do, especially for sales people. Developing and maintaining a positive mental attitude requires determining and controlling your thoughts.

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Posted in Sales0 Comments

Why Product Focused Owners End Up on the Treadmill

Why Product Focused Owners End Up on the Treadmill

21 December 2009

Last week we tried to give perspective to the idea that being the classic Systems Focused owners are great business builders but aren’t such great business starters. This week we want to see why Product Focused owners start the most businesses.

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Posted in Management0 Comments

The Value of Value

The Value of Value

21 December 2009

This is a real hot button for everyone in business right now and it's becoming louder and louder. If you don't have the answer to the question of how you add or create value then you're on borrowed time.

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Posted in Marketing2 Comments

Closing vs Consulting

Closing vs Consulting

18 December 2009

Do closing techniques still have a place in the consultative sale? Traditional sales training used to include a focus on teaching sales people a number of different closing techniques.

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Posted in Sales1 Comment

Entrepreneurs are the Worst at Building Businesses

Entrepreneurs are the Worst at Building Businesses

18 December 2009

Market Focused owners are just that – focused on what the market wants. They poke around and find holes in the way customers are being served and create companies to fill that need.

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Posted in Mindset25 Comments

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