Archive | Marketing

Taking your Site from One to One Million Users

In this talk from FOWA London Kevin shares the secrets to digg.com and wefollow.com explosive user growth. He covers nine unique strategies that turn passive users into passionate advocates.

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Posted in Marketing3 Comments

What is Social Media?

A very good presentation on why businesses should look at Social Media for increasing brand awareness. We call it “Interactive Marketing”.

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Posted in Marketing, Social Media4 Comments

How Online Networking Might Change the World – Seriously

Stop networking, and start building a network. Stop collecting contacts and start making true connections.

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Posted in Marketing, Mindset0 Comments

Do Your Customers Care About Your Name?

Do Your Customers Care About Your Name? Well they certainly don’t care about your brand name or product names as much as you do.

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Posted in Marketing, Mindset6 Comments

Fixing Your Marketing; Features vs. Outcomes

Why doesn’t your marketing work? Reason #2 – Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes.

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Posted in Marketing12 Comments

Email Marketing Part 2: The Frequency

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

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Posted in Email Marketing2 Comments

How Many Things Can A Restaurant Do Wrong and Still Stay In Business?

It must be 9 because last night the Jasmine Thai Restaurant in Tauranga made 8 screw ups:

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Posted in General, Marketing3 Comments

Fixing Your Marketing; The Problem of Penguins

Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time.

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Posted in Marketing12 Comments

Viral Video – How Do You Create a Viral Video For Your Business?

Have you wondered how to create a YouTube video that “goes viral” and creates a torrent of new clients for your business? Here are 3 essential components for a viral video that can generate business for you …

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Posted in General, Marketing7 Comments

10 Tips for Improving Your Marketing

10 tips for improving your marketing efforts. Great tips that every business owner should look at.

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Posted in Marketing3 Comments

Small business and the branding crossroads

There’s a marketing crossroads companies come to when they’re at that stage of going from Small Company to Less-Small Company.

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Posted in Marketing2 Comments

Choose the Right Path for Email Marketing – Part 1

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list or not.

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Posted in Email Marketing6 Comments

The Best Sales Tactic Ever, Isn’t a Sales Tactic

What most sales people and most business owners do not understand is that our job is enter other people’s worlds, not get them to enter ours; to meet them where THEY are at, not where we want them to be.

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Posted in General, Marketing9 Comments

8 Tips for Increasing Your Sales

I asked 8 of our article contributors to provide a helpful tip on how to increase sales. Read the tips here …

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Posted in Marketing3 Comments

The 3 R’s of Marketing

Successfully marketing you and your business is not always a simple or straight forward task, but there are three aspects to your business that you can focus on that will strongly benefit you and the performance of your business.

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Posted in Marketing0 Comments

What is your point?

Does your business have a “point of difference”? In this competitive market, you need to be able to know how to market to your target audience and just as importantly – what you need to be saying.

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Posted in Marketing, Mindset3 Comments

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