I often hear businesses complain that cost per click (CPC) advertising like Google Adwords is expensive and just another revenue earner for google, however if set up effectively you can attract excellent targeted traffic …

An interesting slide pack by Edward Boches on his view of where advertising is going. I agree with most points though there will always be a need for agencies especially ones that group small to medium websites together to offer the major businesses access to niche websites.

Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation.

What’s the biggest issue you face in selling your products or services? Market positioning? What to say? Collateral? Bad Product/service? Too many potential customers (don’t we wish)?

Time and time again I come across small businesses that either have very out of date websites or are frustrated by the process or cost involved with their web designer to make any changes to the content of their site.

Continuing with the series on Email Marketing Best Practices Mobilize Mail has provided hints and tips for the content of your commercial emails such as newsletters and promotional emails.

A very good slide-pack providing good tips to help with your marketing campaign.

A lot of marketing success is just dumb luck, other times its extensive research. But once somebody hits on something that works, a Mother Duck/Duckling phenomenon kicks in. If it worked for the other guy, maybe I should try it, too. Maybe not.

Once you have figured out how to gather a bunch of prospects, you then need to catch them and make them want to buy what you are offering.

True value is: I will get you what you want like no one else can. Value funny enough doesn’t equal service. Consider your social proof (client behavior) and your pricing into the equation as well.

My best referrals are from people I’ve served, who like me, and who have benefited from our relationship in a non-monetary way.

Keeping your existing customers happy is vital as a happy customer will refer new customers to you and generally its far easier to up-sell to your existing customers.

Don’t you hate it when you put blood sweat and tears into a customer survey (or any other marketing campaign at all for that matter), only to get a few responses back?

How much time and energy do you spend trying to figure out what your competition is doing? You’ll win buzz word bingo with “competitive analysis” and “benchmarking”, but will you win customers?

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception with your subscriber that encourages them to react the way you want them to.

Great tips from Sheldon Nesdale on improving the success of your investment in being part of a tradeshow.