There’s a lot of talk about using online social media platforms to grow your business by connecting directly with consumers. But should we be using these tools for B2B (Business to Business) marketing?

Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation.

Continuing with the series on Email Marketing Best Practices Mobilize Mail has provided hints and tips for the content of your commercial emails such as newsletters and promotional emails.

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception with your subscriber that encourages them to react the way you want them to.

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list or not.

A frequent question I get asked is “what can I do to increase the success of my email marketing campaigns?”.

Delivering regular emails to your mailing lists with relevant information provides a higher open rate. With your emails professionally presented in a branded template subtle advertising of your business is the net result each time you deliver your email campaign.

How do you know if your email is been delivered, opened & read? Email Performance Measurement is now a vital component of the ROI process of email marketing campaigns…