Posted on 01 March 2010. Tags: Marketing
Yesterday I participated in a discussion on LinkedIn. It was started by Chris Barton , an entrepreneur from Sydney. Chris posed a question: “I am interested in discovering what is the greatest obstacle to success for small business owners.
Read the full story
Posted in Marketing
Posted on 09 February 2010. Tags: branding, Brands, Marketing, Sponsorship
Are sponsorships being finally exposed as the weak marketing discipline they’re known for or could they emerge as a powerful, stronger marketing tool?
Read the full story
Posted in Marketing
Posted on 07 February 2010. Tags: exporting, NZIER
With a domestic market of only four million people, the opportunity for many firms to grow is significantly restricted. This is particularly true for a business that is focusing on a small niche in the market.
Read the full story
Posted in Marketing
Posted on 02 February 2010. Tags: market penetration
Last night I was one of the 35,000 screaming and jumping people in the stadium while AC/DC rocked their socks off …. Or in Angus’ case his school uniform off! Although I would not call myself a fan I was mightily impressed by AC/DC’s first Wellington show.
Read the full story
Posted in Marketing
Posted on 19 January 2010. Tags: Marketing, NZ Tourism
New Zealand is big on promoting itself as the destination of choice for thrill seekers and adventure junkies, but there’s an equally lucrative market they should be talking to more often and that’s young families.
Read the full story
Posted in Marketing
Posted on 07 January 2010. Tags: economics, Marketing, markets, staff management, value
Understandably companies are trimming the fat and letting staff go as they react and adapt to continuing tough market conditions this new year.
Read the full story
Posted in Marketing