Archive | Innovation

Are You a Linchpin? Seth Godin’s New Book

Check out this video interview of Seth Godin by David Meerman Scott discussing the concepts of being a Linchpin and an artist based on Seth’s new book “Linchpin: Are you indispensable?”.

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Posted in Innovation0 Comments

Why design is Important? Philippe Starck

Very good presentation by Philippe Starck on why design is important.

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Posted in Innovation, Video2 Comments

How the Internet enables intimacy (Stefana Broadbent)

Very good talk on how the Internet may not be spoiling human intimacy but in fact help to grow it.

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Posted in Innovation, Social Media, Video0 Comments

Gary Vaynerchuk (Wine Library) on Building Personal Brand

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape

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Posted in Innovation, Social Media0 Comments

Fixing Your Marketing; Stop Focusing on Your Competition

How much time and energy do you spend trying to figure out what your competition is doing? You’ll win buzz word bingo with “competitive analysis” and “benchmarking”, but will you win customers?

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Posted in Innovation, Marketing6 Comments

Bad Plans Carried Out Violently Many Times Yield Good Results

The #1 indicator of success is speed of execution. Period. Want to be successful? As Larry the Cable Guy says, “Get ‘er done.”

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Posted in General, Innovation, Management3 Comments

Professional services websites that go beyond the norm

Over the last few months I’ve conducted several research projects for professional services clients to investigate the ‘best of breed’ websites in their industry.

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Posted in Innovation1 Comment

Are you ready to start blogging yet? If not get reading some.

From a business perspective Blogs can be a goldmine if aligned correctly with your other communications and marketing initiatives.

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Posted in Innovation1 Comment

New Zealand’s young attitude is a really good thing

Today I realised what it is about New Zealand that makes it such an attractive package, both in its marketing of the country and in the reputation of its businesses.

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Posted in Innovation1 Comment

Retaining and Growing Customers: Email Marketing Proves to be Small Cost for Great Value

A panel of email marketing professionals were interviewed recently who work closely with SMEs.

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Posted in Innovation0 Comments

9 Tips for developing a great small business

9 Tips for developing a great small business

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Posted in Innovation3 Comments

Startup Valuation: Top Ten Techniques

A fantastic article by Marty Zwilling on how to value your startup.

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Posted in Innovation0 Comments

7 Tips for Developing a Great Business

7 tips from Wayne Burgan on developing a great business. I found Wayne’s 7 tips below very helpful to my business.

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Posted in Innovation, Mindset1 Comment

Ten Secrets of Successful Business to Business Selling

Successfully marketing and selling to business requires a specialised set of skills and strategies. Simply applying consumer sales strategies in the business-to-business (B2B) context will not produce results.

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Posted in Innovation, Marketing0 Comments

How not to kill your own web startup

The author provides a list of key “pains” that all startups will experience unless you have invented something like Twitter (but then they have their own issues like how to actually make profit!). I have listed the pains below and have also provided my own comments for each pain.

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Posted in Innovation2 Comments

Its all about systems

The “E-Myth Revisited” book in my opinion is one of the greatest books out there for the small business owner. What makes it great for me is that when reading it I frequently say to myself “yeah that makes sense”.

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Posted in Innovation1 Comment

How a Profiling System Helped My Business

I want to share with you what I learned from an event I attended and how it greatly helped the success of my business.

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Posted in Innovation1 Comment

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