The business environment is full of ups and downs just as the world economy has its’ peaks and troughs. In the very same way each individual business will have its fare share of good times and bad.

I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter.

To develop a business from scratch or to help an established one grow it’s vitally important that owners keep their time, effort, resources and own personal energy in balance.

All business owners know that in order to grow or even to survive they have to cultivate and nurture relationships with existing and potential clients. Why?

ow often are you faced with a sales assistant or someone on the phone who patently has no interest in you or what you might want to buy?

Start-ups are faced with very many challenges not least of which is the need to keep costs down while business develops and revenue starts to come in.