Annual financial statements or accounts prepared once a year many months after your Balance Date are only really useful for working out your tax bills, yet for the majority of business owners this is the only financial information they see.
Author Archives | nickroberts
How to Avoid the Biggest Mistakes in Business – Mistake No. 2
Posted on 11 May 2012.
Posted in Management0 Comments
How to Avoid the Biggest Mistakes in Business
Posted on 20 March 2012.
Mistake No. 1 – Not Knowing Your True Break-Even Point. In my 30 years in the world of owner-managed businesses I see one huge mistake time and time again. This is: Not Knowing Your True Break-Point. Your true break-even point:
Posted in Management0 Comments
Marketing Made Easy – Your “Elevator Pitch”
Posted on 22 November 2011.
OK we’re not in the US but the term they use over there for a concise, carefully planned, and well-practiced description about your business that a 12 year old (I have one which is useful!) should be able to understand delivered in the time it would take to ride up or down a lift is a good one.
Posted in Sales0 Comments
Growing Your Business
Posted on 28 October 2011.
The debate on whether the recession is on the way out continues, mainly it seems outside Hawkes Bay as local business owners are still not bullish about the future. Whatever the situation with the economy nationally, the time for sitting around waiting for the upturn has long since passed.
Posted in Marketing0 Comments
Marketing Made Easy – Effective Newsletters
Posted on 02 September 2011.
Many of my business clients make excuses when newsletters are mentioned, saying they just don’t know where to start or that they are hopeless at writing. It’s such a shame as newsletters are a very effective way of keeping in touch with customers and prospects and few businesses are so downright boring
Posted in Marketing0 Comments
A Website – What? You Don’t Have One?
Posted on 23 May 2011.
In spite of increasingly stiff competition, only 30% of Kiwi businesses have a web-site despite 50% of them believing that they would sell more and get more work if they had one. So why not? Is it the perceived cost, the mysticism surrounding the technology or as some business owners tell me, the web-site developers themselves who confuse their prospective customers with over-complicated and over-priced quotes?
Posted in Marketing, Social Media0 Comments
Business Plans – The Good, the Bad and the Ugly
Posted on 03 May 2011.
Many business consultants, mentors or coaches seem to think that getting their clients a business plan (normally based on the same old boring business plan template waffling on about this and that) is the best thing since sliced bread (assuming you agree that sliced bread is better than a fresh, crusty loaf or baguette which smells divine!).
Posted in Management1 Comment
Six Effective & Free Virtual Marketing Techniques
Posted on 10 March 2011.
In a recession, most businesses cut back on their marketing (assuming they are doing much in the first place) which is just plain crazy. A recession is just the time you need more customers or your existing customers to come back more often (or spend more with you).
Posted in Marketing0 Comments
Often Overlooked Yet Vital – Monthly Internal Management Accounts
Posted on 27 January 2011.
“Are monthly internal financial statements obsolete?” What’s this, I thought, am I so far out of touch down here in Hawkes Bay that I’d missed out on some really exciting new development in the world of business and finance?
Marketing – The Most Important Non-Core Business Skill Required
Posted on 03 November 2010.
As I’ve said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising.
Free e-Book
Join US
Finance Tips
