Author Archives | mirjamspronk

Us and Them

What makes competition what it is? Why does it matter? Some use competition to work harder, others to give up beforehand.

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The Age of Free

Rupert Murdoch is throwing a tanty because media is changing. He doesn’t like it because he can’t control how communication (through Social media) will work from now on.

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The Busy-o-Meter

When do you hear anyone saying these days that they’re quiet, have nothing to do and are bored in the weekends? That’s right: NEVER. Our lives have become trends of busyness: the more worn out we are, the more we seem to score.

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Do we continue to re-invent the same wheel? Yes and no.

Do we continue to re-invent the same wheel? Yes and no. Yes we do go in circles and no, we discover a new way by spiraling out of the box we were in.

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Why Chocolate is Recession Proof

We are still in the recession. I think it’s also the one R word that people now hate the most. Mars has come up with a way to help. The real Chocolate relief act. (Found through Cowgirls.) They say: “times are tough and we at Mars want to help”.

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Origin of the term “spam”

For some people Spam means that meat stuff in cans that the Monthy Python guys sung about (”Spam, Spam, Spam, Spam, Spam, baked beans, Spam, Spam, Spam and Spam”).

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The Business Plan for Creatives

Yes it’s that time again: the big BP is looming. True it was already looming last year and I had done one version and started a second.

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The Village is Back

Whether you realize it or not: the world has been toured, discovered, walked about, talked about and experienced.

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Nutshell Marketing: Value

True value is: I will get you what you want like no one else can. Value funny enough doesn’t equal service. Consider your social proof (client behavior) and your pricing into the equation as well.

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Recognizing Positive Addiction

How can you tell whether a favorite activity such as playing golf or working jigsaw puzzles has grown beyond leisure activity into a positive addiction?

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Transcending Culture

Is it a good thing or bad to lose our individual culture as a nation, in the way of stories and traditions that will be lost more and more?

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Creative Thinking

To increase your creativity, you simply need to act like a creative person. Not surprisingly, people recognized as creative tend to share common traits.

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Complaining is Branding Too

Complaining is negative personal branding: you help create your own negative image by whining. Yessirree. This also means that positive branding occurs when you are shining the white feathery light of upliftiness.

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The Conversation

So you decided you want to market your business better. How? You market yourself. Online and offline. In social media age, getting better at PR means getting better at relationships vs. publicity.

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Posted in Social Media1 Comment

Its About You

Seth Godin had another excellent point regarding the fact that to other people, it’s never about us, it’s all about them. We know this, but don’t always act on it.

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Posted in Mindset5 Comments

The Online Addition

Nowadays the real world translates into the virtual global maze of networks. Since I’ve started tweeting there’s a whole new dimension to being online for me. Compared to facebook I find tweeting more fun and the interaction immediate. (No games and gazillion quizzes to do.)

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Posted in Mindset, Social Media1 Comment

Business and Friendship

Why do we network? To increase business, relations and get to know people ‘like us’. Steve Pavlina: “First and foremost, I look for shared values.

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Posted in Mindset2 Comments

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