The “commercialisation of social networking” is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.

Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation.

Continuing with the series on Email Marketing Best Practices Mobilize Mail has provided hints and tips for the content of your commercial emails such as newsletters and promotional emails.

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception with your subscriber that encourages them to react the way you want them to.

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list or not.