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	<title>Business Blogs &#187; Craig Garner</title>
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		<title>Either you are going to tell stories that spread, or you will become irrelevant</title>
		<link>http://businessblogs.co.nz/2010/07/30/either-you-are-going-to-tell-stories-that-spread-or-you-will-become-irrelevant/</link>
		<comments>http://businessblogs.co.nz/2010/07/30/either-you-are-going-to-tell-stories-that-spread-or-you-will-become-irrelevant/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 01:06:28 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=5466</guid>
		<description><![CDATA[It’s often the little things that we say that mean the most. Words can be extremely motivational and incredibly destructive. Ironically the less words we use the greater the impact and resonance.]]></description>
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		<title>Measuring the Cost of Social Media</title>
		<link>http://businessblogs.co.nz/2010/06/10/measuring-the-cost-of-social-media/</link>
		<comments>http://businessblogs.co.nz/2010/06/10/measuring-the-cost-of-social-media/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 21:33:24 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=4989</guid>
		<description><![CDATA[As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.]]></description>
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		<title>Are You A Thought Leader Or Just Another Dedicated Follower Of Fashion?</title>
		<link>http://businessblogs.co.nz/2010/06/03/are-you-a-thought-leader-or-just-another-dedicated-follower-of-fashion/</link>
		<comments>http://businessblogs.co.nz/2010/06/03/are-you-a-thought-leader-or-just-another-dedicated-follower-of-fashion/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 22:48:33 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=4875</guid>
		<description><![CDATA[“Thought Leader” is the new cool set in the online business fraternity pushing aside the passé entrepreneur for a trendier tagline. I cringe a little every time someone introduces themselves as an entrepreneur ...]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Blog Post from the Bush of Stewart Island</title>
		<link>http://businessblogs.co.nz/2010/05/12/blog-post-from-the-bush-of-stewart-island/</link>
		<comments>http://businessblogs.co.nz/2010/05/12/blog-post-from-the-bush-of-stewart-island/#comments</comments>
		<pubDate>Tue, 11 May 2010 23:39:47 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=4549</guid>
		<description><![CDATA[One of the fundamental rules of blogging is to keep on subject. My subject would be best described as “Communications Technology for Business”.]]></description>
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		<title>The Business Case for Social Media &#8211; Why You Can No Longer Ignore It</title>
		<link>http://businessblogs.co.nz/2010/03/24/the-business-case-for-social-media-why-you-can-no-longer-ignore-it/</link>
		<comments>http://businessblogs.co.nz/2010/03/24/the-business-case-for-social-media-why-you-can-no-longer-ignore-it/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 21:52:27 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media bubble]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=4254</guid>
		<description><![CDATA[Yesterday, Sunday the 21st March was Twitters 4th Birthday. Last month Twitter hit 50 million tweets a day and Twitter as a word is to be accepted into the Collins English Dictionary. When was it you first heard about Twitter? I suspect for most it was within the last year.]]></description>
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		<title>Part 5 &#8211; Social Media For Business &#8211; Who has control?</title>
		<link>http://businessblogs.co.nz/2010/01/27/part-5-social-media-for-business-who-has-control/</link>
		<comments>http://businessblogs.co.nz/2010/01/27/part-5-social-media-for-business-who-has-control/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 22:36:50 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=3724</guid>
		<description><![CDATA[Before you actually start to engage in using Social Media some serious consideration should be made to who within your organisation or company has the mandate to manage the portfolio.]]></description>
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		<title>How To Follow The Twitter Madness</title>
		<link>http://businessblogs.co.nz/2010/01/20/how-to-follow-the-twitter-madness/</link>
		<comments>http://businessblogs.co.nz/2010/01/20/how-to-follow-the-twitter-madness/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 23:09:24 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=3684</guid>
		<description><![CDATA[Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Part 4 &#8211; Social Media for Business &#8211; When do I begin</title>
		<link>http://businessblogs.co.nz/2010/01/12/social-media-for-business-when-do-i-begin/</link>
		<comments>http://businessblogs.co.nz/2010/01/12/social-media-for-business-when-do-i-begin/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 22:20:19 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[sales strategy]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=3664</guid>
		<description><![CDATA[Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard at our business models and come up with ways to improve on the bottom line. ]]></description>
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		<title>Part 3: Social Media for Business – What on earth is it?</title>
		<link>http://businessblogs.co.nz/2009/11/26/part-3-social-media-for-business-%e2%80%93-what-on-earth-is-it/</link>
		<comments>http://businessblogs.co.nz/2009/11/26/part-3-social-media-for-business-%e2%80%93-what-on-earth-is-it/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:35:51 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=3190</guid>
		<description><![CDATA[I have approached this series first looking at “Why bother with Social Media”, now we move to “What it is”. Social Media is not a single product nor is it a one size fits all process. Social Media is less of a thing and more of a “way” of engaging with your stakeholders.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Part 2: Social Media for Business &#8211; Why Bother?</title>
		<link>http://businessblogs.co.nz/2009/11/06/part-2-social-media-for-business-why-bother/</link>
		<comments>http://businessblogs.co.nz/2009/11/06/part-2-social-media-for-business-why-bother/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 00:43:01 +0000</pubDate>
		<dc:creator>Craig Garner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business strategy]]></category>

		<guid isPermaLink="false">http://businessblogs.co.nz/?p=2726</guid>
		<description><![CDATA[You want to make more money don’t you? No matter what business you are in or what industry you represent the majority of us have one goal ...]]></description>
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