Before you actually start to engage in using Social Media some serious consideration should be made to who within your organisation or company has the mandate to manage the portfolio.

Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.

Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard at our business models and come up with ways to improve on the bottom line.

I have approached this series first looking at “Why bother with Social Media”, now we move to “What it is”. Social Media is not a single product nor is it a one size fits all process. Social Media is less of a thing and more of a “way” of engaging with your stakeholders.

You want to make more money don’t you? No matter what business you are in or what industry you represent the majority of us have one goal …

It’s not surprising business people are confused by Social Media. It’s been thrust upon us and heralded by some as the only way to communicate and the demise of traditional media.