I received my first invitation to connect on LinkedIn about five years ago. I did what most of us do when we don’t understand the value or implication of such an offer, I ignored it. It wasn’t that I didn’t trust the source of this invitation; it was just that I was busy and had better things to do with my time.
Author Archives | craiggarner
Why You Should be Taking LinkedIn More Seriously
Posted on 20 June 2011.
Posted in Social Media0 Comments
Socialising Your Event – Using Social Media to Promote, Increase Impact and Reach.
Posted on 13 June 2011.
While attending events and experiencing the buzz of the crowd and the interaction with other delegates is the ideal, being at a live conference or event is not always possible due to time or budget constraints. Introducing Social Media into your event allows for much wider audience participation and interactivity.
Posted in Social Media1 Comment
Marketing Lessons Learned From the End of the World
Posted on 23 May 2011.
The world didn’t end this weekend as predicted by some, and I’m sure the majority of us are pleased about that. Like most things in life, whether good or bad, right or wrong, there is always a lesson for us to learn.
Posted in Marketing0 Comments
Foursquare – Thinking outside the square
Posted on 20 August 2010.
Many, especially in the business realm, are still struggling to come to terms with Twitter so Foursquare may still be that leap too far, having said that a number of enterprising NZ businesses are already taking advantage of it.
Posted in Social Media1 Comment
Why Your Customers are Turning to Social Media
Posted on 12 August 2010.
You may have noticed the way we communicate and engage with each other has changed. In no small part it is because of technology, though it’s less of a technology revolution and more of a communications evolution.
Posted in Social Media0 Comments
Either you are going to tell stories that spread, or you will become irrelevant
Posted on 30 July 2010.
It’s often the little things that we say that mean the most. Words can be extremely motivational and incredibly destructive. Ironically the less words we use the greater the impact and resonance.
Posted in Social Media0 Comments
Measuring the Cost of Social Media
Posted on 10 June 2010.
As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.
Posted in Social Media2 Comments
Are You A Thought Leader Or Just Another Dedicated Follower Of Fashion?
Posted on 03 June 2010.
“Thought Leader” is the new cool set in the online business fraternity pushing aside the passé entrepreneur for a trendier tagline. I cringe a little every time someone introduces themselves as an entrepreneur …
Posted in Social Media2 Comments
Blog Post from the Bush of Stewart Island
Posted on 12 May 2010.
One of the fundamental rules of blogging is to keep on subject. My subject would be best described as “Communications Technology for Business”.
Posted in Social Media0 Comments
The Business Case for Social Media – Why You Can No Longer Ignore It
Posted on 24 March 2010.
Yesterday, Sunday the 21st March was Twitters 4th Birthday. Last month Twitter hit 50 million tweets a day and Twitter as a word is to be accepted into the Collins English Dictionary. When was it you first heard about Twitter? I suspect for most it was within the last year.
Posted in Social Media0 Comments
Part 5 – Social Media For Business – Who has control?
Posted on 27 January 2010.
Before you actually start to engage in using Social Media some serious consideration should be made to who within your organisation or company has the mandate to manage the portfolio.
Posted in Social Media1 Comment
How To Follow The Twitter Madness
Posted on 20 January 2010.
Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.
Posted in Social Media5 Comments
Part 4 – Social Media for Business – When do I begin
Posted on 12 January 2010.
Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard at our business models and come up with ways to improve on the bottom line.
Posted in Social Media0 Comments
Part 3: Social Media for Business – What on earth is it?
Posted on 26 November 2009.
I have approached this series first looking at “Why bother with Social Media”, now we move to “What it is”. Social Media is not a single product nor is it a one size fits all process. Social Media is less of a thing and more of a “way” of engaging with your stakeholders.
Posted in Social Media0 Comments
Part 2: Social Media for Business – Why Bother?
Posted on 06 November 2009.
You want to make more money don’t you? No matter what business you are in or what industry you represent the majority of us have one goal …
Posted in Social Media1 Comment
Part 1: Social Media for Business – why, what, when, who, and how?
Posted on 07 October 2009.
It’s not surprising business people are confused by Social Media. It’s been thrust upon us and heralded by some as the only way to communicate and the demise of traditional media.
Posted in Social Media7 Comments
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