Author Archives | craiggarner

Part 5 – Social Media For Business – Who has control?

Before you actually start to engage in using Social Media some serious consideration should be made to who within your organisation or company has the mandate to manage the portfolio.

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Posted in Social Media1 Comment

How To Follow The Twitter Madness

Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.

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Posted in Social Media4 Comments

Part 4 – Social Media for Business – When do I begin

Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard at our business models and come up with ways to improve on the bottom line.

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Part 3: Social Media for Business – What on earth is it?

I have approached this series first looking at “Why bother with Social Media”, now we move to “What it is”. Social Media is not a single product nor is it a one size fits all process. Social Media is less of a thing and more of a “way” of engaging with your stakeholders.

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Part 2: Social Media for Business – Why Bother?

You want to make more money don’t you? No matter what business you are in or what industry you represent the majority of us have one goal …

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Part 1: Social Media for Business – why, what, when, who, and how?

It’s not surprising business people are confused by Social Media. It’s been thrust upon us and heralded by some as the only way to communicate and the demise of traditional media.

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Posted in Social Media7 Comments

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