Giapo, in support of World Malaria Day decided to donate all revenue earned between 3pm and 4pm on the 25th of April 2010 to UNICEF NZ.

Facebook Summarized In A Diagram.

Just a bit of advice for all of you using facebook or any social network. If you have a facebook (fan)page for your business make sure you direct your fans to signup to your email newsletter or something else that gets them in a database that you own and control.

Most technology startups start off doing something different than what they ultimately are successful at doing.

A while back Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their whereabouts …

Marc Pachter has conducted live interviews with some of the most intriguing characters in recent American history as part of a remarkable series created for the Smithsonian’s National Portrait Gallery. He reveals the secret to a great interview and shares extraordinary stories of talking with Steve Martin, Clare Booth Luce and more.

Finding opportunities in a challenging economic climate by getting 1% better. Advice and suggestions from MYOB’s NZ General Manager – Julian Smith. Presented at the Bizzone Expo, Christchurch, NZ

An interesting slide pack by Edward Boches on his view of where advertising is going. I agree with most points though there will always be a need for agencies especially ones that group small to medium websites together to offer the major businesses access to niche websites.

A very good slide presentation by Trebor Scholz on how the Social Web originated.

Some great tips from our contributors on how your business can survive the first year of business. Tip 1: Invest In Professional Marketing Services. Regardless the size of your company …

In my travels I have encountered business owners who don’t seem to be able to keep a promise. Are you one of them?

When you have a business, you must consistently have a product that is good, a price that is competitive, and the right people to sell it, deliver it, and service it.

You may have been having some difficulty procuring a business loan for your start up. In difficult economic times this happens frequently.

A mentor is really more of a trustworthy, caring role model than a person with specific qualifications. Still, to be a good business mentor, they fill the needs that you are lacking in your ability to run your business, and must be able to advise you.

Customer acquisition is probably more difficult now than it has been in years. With the economy so erratic, spending is down, so the competition is really tough. Your marketing is going to have to be spot on, with good timing, a great pitch, and good offers made to the right people.

Twitter is a great tool for business to connect and share information. Twitter is classed as a micro-blogging service in that you “Tweet” (which means post) a short text message to the Twitter network.