Posted on 22 February 2010.
Just a bit of advice for all of you using facebook or any social network. If you have a facebook (fan)page for your business make sure you direct your fans to signup to your email newsletter or something else that gets them in a database that you own and control.
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Posted in Social Media
Posted on 17 February 2010. Tags: business strategy, start-up
Most technology startups start off doing something different than what they ultimately are successful at doing.
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Posted in Mindset
Posted on 28 January 2010. Tags: iSpy Levi’s Twitter Campaign, social media strategy, Twitter
A while back Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their whereabouts …
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Posted in Social Media
Posted on 11 January 2010. Tags: interview tips, Marc Pachter
Marc Pachter has conducted live interviews with some of the most intriguing characters in recent American history as part of a remarkable series created for the Smithsonian’s National Portrait Gallery. He reveals the secret to a great interview and shares extraordinary stories of talking with Steve Martin, Clare Booth Luce and more.
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Posted in General, Video
Posted on 08 December 2009. Tags: business mindset, business strategy, MYOB, recession
Finding opportunities in a challenging economic climate by getting 1% better. Advice and suggestions from MYOB’s NZ General Manager – Julian Smith. Presented at the Bizzone Expo, Christchurch, NZ
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Posted in General
Posted on 07 December 2009. Tags: Advertising, Edward Boches, failure of Advertising
An interesting slide pack by Edward Boches on his view of where advertising is going. I agree with most points though there will always be a need for agencies especially ones that group small to medium websites together to offer the major businesses access to niche websites.
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Posted in Marketing