Easy – they have a fantastic testimonial page and use video testimonials to spread the word. See an example above.
Depending on your business video testimonials can be a powerful way to show your business in the best possible light to prospects. Humans work best seeing a persons face when listening to them – all those subconscious facial (and body) movements can tell a lot about a person.
However some businesses cannot use video testimonials due to their line of work or the level that they deal at within their clients business. Our business Mobilize Mail gets 90% of new clients via word of mouth through professional networks within government and high-level business so video testimonials does not feel right with us.
Give it a try! Ask one of your clients if they can provide a testimonial for you.
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I agree that a video testimonials are powerful, something that would actually be easier to get is a writeen testimonal. Something that I have seen done to great effect is having a moving tape at the top of the screen with quotes from the satisfied clients.
Video testimonals would alos require a lot of investment- video time, editing, staging the room etc…
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