Foot Traffic
Most businesses apply the “build it and they will come” mentality for their blog and social media profiles and that leads to failure (or as the social media junkies call it “#epicfail”).
Imagine this scene.
You are on an Island in the middle of the ocean and decide to build a fantastic resort full of fun things to do. The resort costs you a heap of money to build and maintain. Every day you sit by the jetty waiting for the boatloads of people to arrive, but they never come. Ultimately you give up in disgust and swear never to build resorts again.
After our 1-year research project in which we looked at how social networks and blogging can help New Zealand small businesses, we found that the “build it and they will come” approach was used by nearly all small businesses.
FACT: 80%+ of Twitter accounts are inactive
What to do?
During our research project, we built BusinessBlogs.co.nz as a test ground for attracting prospects to our business using a blog. By studying the most popular blog sites in the world we applied features and strategies that work.
Today BusinessBlogs.co.nz is a powerhouse of interesting articles that spread throughout the major social networks. Here is an example of how effective the right strategy can be (look at the share counts): Is Your Business Sexy Enough for Facebook? and Just what you’ve been waiting for: A one-stop newsletter shop
What is news though is that any New Zealand business can benefit from our blog for FREE.
If a business is looking at social media and/or blogging we recommend that you first submit your articles to BusinessBlogs.co.nz as a dip-your-toes approach to the complex world of social networks and blogging.
By doing so you will be able to see how all the pieces fit together from the blog which is “Home Base” to using social networks to spread the message and trigger viral activity.
We also provide friendly advice so you learn with us.
Signup to be a BusinessBlogs Contributor (its free)
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But this is a world-wide problem for small business. I have a better mousetrap and people will come. Social media is no different and while many people will try it for a short while, persistence is the challenge always with time and resources always being the problem. Just as the trust factor is built, the blog, Facebook or other social media has vanished. Why? Sticking to things that aren't working is hard and not many of us see ourselves as sexy.
I hope business blogs can stay the course
yes this world wide problem for small business,
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