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3 Common Small Business Lead Generation Mistakes
Is your small business generating enough leads? If you want more leads and more clients, obviously it makes logical sense that you extend your reach and market your business. That’s a critical first step. But just making the decision to do some marketing doesn’t guarantee you’ll get more leads! In fact, if you rush into marketing without doing your homework it could easily end up costing you.
Dave McKie, Small Business Growth
smallbusinessgrowth.net/wordpress/?p=33
Make Connections
A new business can only take itself so far. You need to network and make connections for two primary reasons: to gain exposure to a larger audience of partners and customers and to meet people from whom you can learn.
Matt Mansfield, Leverage the Web
www.leverage-the-web.com
Allocate time for your marketing
Now you are in business, welcome to the world of marketing! Whatever your product or service, it is essential you make marketing a daily priority if you want your doors to stay open and are serious about being profitable. Marketing includes how you want to be perceived and understanding whom your ideal client is. Daily attention to attracting and converting leads into customers, and encourage repeat business will ensure your success.
Krishna Everson, Healthy Marketing Guide
www.healthymarketingguide.com
Advertising Could Kill your New Business
As a new business, focus on social and in-person networking and media coverage instead of spending a fortune on advertising. Gaining credibility is the most important action you can take in your first year in business. Educate, engage and interact with your target market and become their Expert to realize growth.
Tobey Deys, Marketing Director. Lomotron Corporation
lomotron.com
Don’t be a faceless brand.
Create and engage users on your own blog, where you share helpful Social Media topics and tips about the industry that will make you stand out from the crowd. Spend time managing your blog and build a brand for yourself. But don’t hard sell yourself, be humble, be helpful. This will make you more authentic and will build trust with your users, while getting the attention of employers.
Tammy Rosenow, Live2bSocial Networking
www.live2bsocial.com
Before launching a new brand, check that it is original
Many businesses launch a new brand and then find out that someone is already using the same or similar brand. They then risk being sued and/or having their brand confused with inferior goods or services if they don’t rebrand. Therefore, its best to check that the name is free to use, then register the name as a trade mark so that you have the exclusive right to use the brand – the government fees are as little as $100 + GST for ten years.
Rachel Dawson, IPOL Limited and Senior Solicitor at James & Wells Intellectual Property
www.ipol.co.nz
