We have just released our Facebook for Business eBook which contains over 130 pages of hints/tips for using Facebook as a communication and branding tool for your business.
During the research phase it became very clear to us that most small businesses found Facebook quite complex with it’s extensive features.
The classic mistake made by most small business was creating a business presence using a personal profile instead of the official Facebook Page. This classic mistake not only risks you being banned from Facebook but also lacks the features you can use to promote your business.
Another major mistake is trying to “sell” within Facebook. Direct selling in any social network is a no-no but for Facebook its even worst as most people understand Facebook to be a place for connecting with friends and family and having fun. There is of course a move now from Facebook to welcome business with open arms (mainly due to the income they receive from Facebook ads which businesses use to promote themselves) but still the “community” feel is very much alive.
The main reason we wrote the Facebook for Business eBook was to address the two classic mistakes but also help businesses reduce the effort and time within Facebook while at the same time increase their brand awareness and connect with their customers and prospects.
The eBook consists of 12 Chapters:
Chapter 1 – What is Social Media?
In this chapter we introduce the concepts of “social media” and expel the hype produced by “social media experts” to revel the real benefit’s to businesses.
Chapter 2 – Defining a Facebook Strategy
In this chapter we focus on the most important task which is to define your overall strategy for using Facebook and other social networks. Just like building a house you must start with solid foundations.
Chapter 3 – Facebook – The Facts
In this chapter we provide some important facts and statistics about Facebook
Chapter 4 – Facebook Basics
In this chapter we will cover the basics of Facebook including creating your personal Facebook profile. This chapter is a must for anyone who has no idea what Facebook is or has never been on Facebook.
Chapter 5 – Setting Up Your Facebook Page
In this chapter we will cover the basics of creating your Facebook Page including an introduction to the “admin” section of your page and applying business branding to your Page.
Chapter 6 – Making Your Page Exciting
In this chapter we look at sprucing up your “shop front” window so it looks attractive to your prospects and customers.
Chapter 7 – Advanced Topics for Editing Your Facebook Page
In this chapter we cover more advanced topics to add more features to your Page including adding an email newsletter subscription form to your Page.
Chapter 8 – Attracting Fans to Your Page for Free
In this chapter we look the ‘no-cost’ courses of action you can take to attract people to your Page.
Chapter 9 – Paid Options for Attracting Fans
In this chapter we look at Facebook Ads and a third party application to help drive visitors to your Page.
Chapter 10 – Monitoring Your Page
In this chapter we look at Facebook Insights to measure your Page statistics.
Chapter 11 – Case Studies
In this chapter we review existing Facebook Pages to see what works and what needs improvement.
Chapter 12 – Resources
In this chapter we provide some helpful resources including a couple of fantastic sites that you can subscribe to so you are always up-to-date with changes in Facebook.
The eBook took us 2 months to research and write and I believe is the only eBook currently out in the market purely designed for helping small business.
The feedback has been great so far which is great reward for us!
“Hi Marc, Just finished reading your e-book, Facebook For Business, and found it an excellent resource for a relative Facebook novice such as myself. As a business advisor to the owners of independent businesses in Auckland, I can see this book being of great use to me, both in helping my clients make better use of social media in their marketing activity and also for my own business development.
It is hard to find the right level of help in better understanding social networking devices for business. Your e-book covered it off better than anything else I have seen recently.
Well done.”
Andy Burrows Icon Business Solutions Albany
“I thought I had taught myself a reasonable amount about Facebook Pages for businesses. However, not only did Marc’s e-Book on Facebook for Business clarify some points I was not sure about, but also helped me to extend that knowledge. I found the format not only helpful, but also clearly laid out and easy to understand.
This is an excellent reference manual, and I would highly recommend it to any business looking at developing a Facebook page to extend the visibility of their business.”
Dean Stewart, Christchurch
“A comprehensive guide for business owners who want an easy to follow, step by step guide to using Facebook for their business. Tells you everything you need to know to get started”
Sandra Newton, Essentee Web Consulting
The price of the eBook is $47.00 USD which is considered cheap by many people we contact a few days after they start reading it.
For example some web designers will charge you $100 – $200 USD just to setup a basic Facebook Page!
To download 2 FREE chapters from the Facebook for Business eBook click the banner below.
Marc,
The e-book is great, especially for me as a Facebook virgin. I've been working my way through the book and now appreciate what I must and must not do in order for Facebook to work for my business.
With so many sites out there and opportunities for on-line networking it's important for small businesses to optimize their use of sites such as Twitter, Facebook and Linkedin (on top of their own web-sites and blogs). With a reported half a billion Facebook users (I do wonder how many are live accounts by the way) it's a fair bet that existing and potential clients/customers will use it and just as a few years back it was becoming the norm for all companies to have a web-site it now looks as though we are seeing the same with Facebook.
Your e-book is a very welcome, and timely, guide to getting Facebook right first time for a business.
Thanks again.
Paul
Mushcado Consulting
Thank you for the kind words Paul!
Sounds like a good book. It does appear alot of businesses make these mistakes and your right on the mark with a reason being they find the features to be complex. I think that shys alot of bussinesses away. It took facebook a while to become profitable how much more difficult for someone trying to use the service, though its great for networking. Thank you for the post.
Thanks! I have received good feedback about the book so I am happy its adding value to business owners.