It’s often the little things that we say that mean the most. Words can be extremely motivational and incredibly destructive. Ironically the less words we use the greater the impact and resonance.

I have been discussing and quoting a statement from the great thinker and communicator Seth Godin quite a bit lately…

“Either you are going to tell stories that spread, or you will become irrelevant”

This is not a philosophy but a fact that applies nicely to the global and social communications age we live in. If we want to get noticed we have to be part of the conversations inside Twitter, Facebook, LinkedIn, with our Blogs and beyond. It drives home the core ethos behind how we need to approach our individual social media engagements and online communications strategies.

It’s not what we have to tell people about ourselves that means anything anymore; it’s what people are saying to each other about us that will count. It’s up to you to give people content, information and resources that they can use, and for this we can and should be credited and recognised. The reviews, referrals, re-tweets and recommendations are what make one product or service stand out from the rest for good reason.

We believe each other’s advice before that of the provider itself because we know they are promoting, broadcasting and selling to us. When we talk to our networks about products and service we like, dislike or want to explore, we are speaking from experience with the all-important trust relationship already established with our chosen friends and communities of interest.