Property Tutors engaged CampaignHub to market their recent 4 Hour Event via social networks including Twitter and Facebook.
The aim of the social media marketing campaign was to secure registrations from people who were not currently known by Property Tutors.
CampaignHub utilized Property Tutors own social media profiles to spread the message and host the Event Campaign as well as CampaignHub’s own extensive social media network to reach out to a targeted audience online.
The social media marketing Campaign was a resounding success!
From Steve Starke, General Manager, PropertyTutors Limited:
“For us CampaignHub gave us control of measured first steps into the black tar of the Social Media phenomenon.
The results we have got have been very very encouraging; we have learned a lot and are rapidly lifting our game in terms of messaging, to keep up with the power of this market channel
In short – Highly recommended ”
How it works
- Introduction
- Registration
- Invite Friends
- Prize Draw
1. Campaign Event Introduction
For this Campaign Event there were two main Introduction entry points.
- A landing page (webpage) introducing the 4 Hour Event with two core ‘call-to-action’ triggers: ‘Book Now’ and Facebook fan page ‘Like’ links.
- Facebook Promotion Page introducing the 4 Hour Event – accessable via Facebook fan pages (PropertyTutors and CampaignHub’s own network fan pages).
Landing Page
Both entry point pages provided “Book Now” buttons linking to the actual registration page for the Event Campaign.
2. Event Campaign Registration
The registration form provided the standard input fields such as name and email address.
Entry to the Event was restricted to New Zealand residents only. If required Property Tutors could also activate an age restriction for entry. Our Event Campaigns are customizable so our clients can elect what information they wish to gather from the registrants.
A CampaignHub Event Campaign Registration Page
Just like the Landing Page the registration form also provided a Facebook “Like” widget to allow the entrant to become a fan of the Property Tutors Facebook Fan Page without leaving the registration form.
Once the entrant submitted their registration CampaignHub then displayed the “Referral” (Invite Friends) page. This page is designed to encourage the entrant to invite his/her friends and workmates to register for the Event.
3. Invite Friends – Viral Marketing – Refer and Win
CampaignHub provides easy-to-use widgets for Twitter and Facebook so an entrant can with 1 click send a message to all his/her followers and fans within Twitter and Facebook. The message contains a personalized referral link so the entrant can be awarded for referrals.
A personalized link is also provided so the entrant can email his/her friends directly. We call this ‘Viral Marketing’ – and it is the core feature of CampaignHub Social Media Marketing solutions for Business.
4. Prize Draw
All Event entrants whom successfully referred friends, where automatically entered into a Prize Draw and the Winner was announced at the Event.
With CampaignHub your business can run ‘give-away’ promotions; sweepstakes as well as introduce products, services and Events that require payment.
Summary
Property Tutors were delighted with the outcome. Using CampaignHub for social media marketing and Mobilize Mail for email marketing attracted a full house! Mission accomplished.
Learn More About CampaignHub’s Social Media Solutions for Business
 |
 |
CampaignHub: Campaign Event Management Tools
Quickly create promotions such as prize draws, give-aways and sign-ups using CampaignHub’s campaign event wizards. Campaigns can be setup and connected to social networks in a matter of minutes requiring no technical expertise.
With our entry form wizard you can create entry forms with as many input fields as you need and make them mandatory to fill in! Pre-set fields are also provided such as country list and DOB fields.
Campaign rules such as minimum age to enter and allowed countries can be setup within the campaign wizard in seconds. CampaignHub also automatically applies the Facebook Promotion Guidelines to any entrant coming directly from Facebook.
Brand all promotional web pages with your own logo and images including Facebook promotional pages and entry forms. White-label option is also available if you required full control over all HTML/CSS.
Pre-set the start and end date of the campaign run and CampaignHub will do the rest including publishing all promotional messages for Facebook and Twitter.
Connect your campaign to as many Facebook and Twitter profiles as you need. Your campaigns can run in as many Facebook “Fan” pages and Twitter profiles as you need.
Use of CampaignHub’s own social networks is available to maximize the success of your campaign including LinkedIn, Facebook, Twitter and opt-in email subscribers.
If you have a Mobilize Mail account you can have all your entrants automatically added to your email marketing program including auto-responders and email newsletters.
Learn More About CampaignHub’s Social Media Solutions for Business
|
|
