Good use of Twitter for large business. Levi’s have the staff and brand to make this work. For small business this could help generate some ideas about using Twitter to go viral with a campaign.

“A while back Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their whereabouts, after following clues through out the day, all you had to do was ask the person if they were wearing Levi’s… if you were right, they dropped their pants and gave you the jeans on the spot!”

Quote and video sourced from digitalbuzzblog.