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Tips for Buying an Accommodation Business

forsaleProviding accommodation for a profit is a business that many of us have thought about and hundreds have followed through on. There is the attraction of working for yourself, working from home, meeting new people and generating an income as part of a lifestyle option.

Local and international tourism is a key earner for the New Zealand economy, and accommodation forms a key component of this. According to the Motel Association around 75% of Motel guests are New Zealanders. This, along with ongoing growth in tourism, helps cushion the detrimental impact of a higher New Zealand dollar. Consideration however should still be given to such issues as economic conditions, over supply and seasonal factors which can result in harder times as operators are driven to cut costs and compete on price.

Ask yourself whether you are passionate about good service, working in and providing a clean environment and enjoy working with people day in and day out. This last point is especially important as tourists can be demanding clients and what they demand above all else, is quality of service. Good accommodation operators understand and deliver to the needs and wants of their clients.

There are a number of ways to enter the accommodation-provider sector, including motels and motor lodges, tourist hotels, luxury lodges and boutique hotels, management rights, holiday parks, bed and breakfast accommodation and backpacker accommodation.

As in every business, it is all about the price you are prepared to invest. While owning the bricks and mortar (freehold), is attractive investment wise, it can represent a considerable financial burden. To be financially successful in your accommodation business it is important not to have huge borrowings, as these can quickly drag you down during lean times.

The accommodation industry offers the opportunity for lucrative add-ons like restaurants and bars. This can help diversify your income but will require additional staffing. Maintaining a balance needs consideration. Small business owners can easily end up overworked, doing everything from marketing and bookings, to cleaning and general maintenance.

When searching for an existing business, follow the basic rule of real estate and put ‘location’ at the top of your list of requirements.

See if the hotel or motel meets your basic criteria. Check out its financial statements for the most recent two or three years, gather information about the hotel’s physical facilities, market demand, surrounding area, competition etc. Once you have the necessary information, do your own estimate as to what the hotel’s operating returns will be for the next three to five years. Watch for expenses that are missing, or are unusually low or high and find out what is impacting them. Work out a staffing schedule, wage rates plus whatever premium you might pay to have better employees. Make sure the numbers work for you.

Expect to be exhausted in the first year as you learn and fine-tune your business. Find a good motel minder to allow you some free time. No business can survive if the owner is constantly tired or irritable.

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This post was written by:

Richard O'Brien - who has written 18 posts on Business Blogs.

Richard O'Brien is Managing Director of nzbizbuysell.co.nz – an online Business for Sale advertising and resource centre dedicated to the buying and selling of New Zealand businesses and franchises. Richard can be contacted through the NZ Business for Sale website www.nzbizbuysell.co.nz


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3 Responses to “Tips for Buying an Accommodation Business”

  1. I would also add that if you are new to the tourism industry then it’s critical early on to get advice to understand the multiple distribution/sales channels available – from online bookings to retail and wholesale, they all play a part to obtain ongoing bookings.

  2. Carl says:

    Yes and coming from one that has been at the coal front of the business, make sure you get some time off the business, to work on your business. Motels won;t fill themselves, have a great marketing plan helps, make sure your motel is visible to the companies and big employees in your town, we in Taupo targeted the Motor sport park, the energy providers, (Geothermal) and many other companies that had reps and staff coming from out of town.
    I agree with online channels, a bit of work to set up, but the rewards are there, along with a really strong web site to get ‘organic’ clients
    And most importantly get out at least once or twice a week, burn out is common in the industry, and will destroy your business in no time.

  3. As a motelier of 10 years and now a specialist motel broker I have seen many different properties all labeled as a motel but all providing very different business and lifestyles. When looking to purchase a business it is really important to talk to a variety of people within the industry and gain an insight in to what type of accommodation business you really want.
    Make sure you deal with a specialist broker and other professionals wihtin the industry who can tell you not only about buying an accommodation business but about operating the business and the intricacies of the industry you are looking to enter.

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