An interesting slide pack by Edward Boches on his view of where advertising is going. I agree with most points though there will always be a need for agencies especially ones that group small to medium websites together to offer the major businesses access to niche websites. Thanks to Siobhan Bulfin for the heads-up on this slide pack.
Categorized | Marketing
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somewhat agree because now advertising is now just sitting and promoting your product. Scenarios has changed and now marketing has gone beyond many boundaries. There isn’t any fixed strategy for marketing and advertising.
Regards
Bayut
Could we say that simply Marketing has evolved to incorporate different means to get results? As the media changes, so will everything else. Future of freemium. Conversation selling.
The slideshow is actually wrong, its the repetition of a bunch of assumptions and glib comments which are running around pretending to be new. The web made massive changes to the way advertising works and the way people make decisions, ads became less a part of decision making as we had more information to hand. This has increased, but as we have to much information we are likely to be swayed by those ads which reach us just at the right time and tell us what we need to know.
Agencies will change and are changing as they have done before, only now they have to learn how to have conversations as opposed to broadcast. They will get it, its their clients who may not.
In the noise laden environment of social media and the web at large good ads will get picked up and passed on just as home made items have. Whitakers chocolate is a good example, it got passed around via the web not just played on TV.