Categorized | Email Marketing

Email Marketing Part 2: The Frequency

calendarNow that you have defined a reason as to why you are emailing people you need to work out a mail-out frequency and stick to it!

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

A fortnightly mail-out frequency is risky but if you have great content that your subscribers love more than their family pet then go for it.

However based on our experience a monthly mail-out frequency is standard and generally the expected norm. This does not let you off the hook in terms of providing great content – that is still very much expected from your subscribers.

When you setup a mailing list within your account make sure you add in the “List Description” field the mail-out frequency so your subscribers know what they are letting themselves in for. The “List Description” field is mentioned in the confirmation emails the subscriber receives.

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This post was written by:

Mobilize Mail - who has written 11 posts on Business Blogs.

Mobilize Mail provides premium email marketing and delivery solutions for businesses, associations, non-profit organisations and individuals in New Zealand.


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2 Responses to “Email Marketing Part 2: The Frequency”

  1. Hi,
    Nice knowledge you are sharing. May I know from where a business can get related emails for email marketing?

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  1. [...] next step in our series will focus on the frequency of sending emails to your subscribers. Click here to read [...]


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