Comments on: Fixing Your Marketing; The Problem of Penguins http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/ BusinessBlogs Home Base Blog Mon, 26 Jul 2010 22:37:00 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Great Tips for Finding a Business Mentor | Business Blogs http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-2385 Great Tips for Finding a Business Mentor | Business Blogs Sun, 08 Nov 2009 23:53:37 +0000 http://businessblogs.co.nz/?p=1772#comment-2385 [...] Plan Layout – Click here … Fixing Your Marketing; The Problem of Penguins – Click here … “The Secret” of Business Success – Click here [...] [...] Plan Layout – Click here … Fixing Your Marketing; The Problem of Penguins – Click here … “The Secret” of Business Success – Click here [...]

]]> By: Chuck Blakeman http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1412 Chuck Blakeman Thu, 08 Oct 2009 02:55:46 +0000 http://businessblogs.co.nz/?p=1772#comment-1412 Dubai, Sorry - the "good money after bad" is an American analogy. It means we spend money on something that doesn't work (that's badly spent money), so our response is to spend more money doing the same thing. Hope that helps! Dubai,

Sorry – the “good money after bad” is an American analogy. It means we spend money on something that doesn’t work (that’s badly spent money), so our response is to spend more money doing the same thing. Hope that helps!

]]> By: Fixing Your Marketing; Features vs. Outcomes | Business Blogs http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1409 Fixing Your Marketing; Features vs. Outcomes | Business Blogs Wed, 07 Oct 2009 22:52:12 +0000 http://businessblogs.co.nz/?p=1772#comment-1409 [...] read “Fixing Your Marketing; The Problem of Penguins” – click here [...] [...] read “Fixing Your Marketing; The Problem of Penguins” – click here [...]

]]> By: Dubai Property Portal http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1183 Dubai Property Portal Tue, 29 Sep 2009 10:27:10 +0000 http://businessblogs.co.nz/?p=1772#comment-1183 Chuck Blakeman, Sorry I am unable to get the point of throwing money on bad. I believe that the more niche market you focus, more successful your business is. What about you? Chuck Blakeman,
Sorry I am unable to get the point of throwing money on bad. I believe that the more niche market you focus, more successful your business is. What about you?

]]> By: Chuck Blakeman http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1165 Chuck Blakeman Mon, 28 Sep 2009 17:09:59 +0000 http://businessblogs.co.nz/?p=1772#comment-1165 Paul. Too true - the biggest reason small businesses fail is actually that they grow too fast. Growing your business at a reasonable rate by "strategically deployed" resources is a much better strategy! Paul. Too true – the biggest reason small businesses fail is actually that they grow too fast. Growing your business at a reasonable rate by “strategically deployed” resources is a much better strategy!

]]> By: Chuck Blakeman http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1164 Chuck Blakeman Mon, 28 Sep 2009 17:08:03 +0000 http://businessblogs.co.nz/?p=1772#comment-1164 Dubia Property, Couldn't agree more. We see big companies do widespread marketing and think we should do that on a smaller business. We're throwing good money after bad. The more we can narrow our market, the more customers we're going to get - it's counter-intuitive, but very important for the smaller business to get this right. Focus! Dubia Property,

Couldn’t agree more. We see big companies do widespread marketing and think we should do that on a smaller business. We’re throwing good money after bad. The more we can narrow our market, the more customers we’re going to get – it’s counter-intuitive, but very important for the smaller business to get this right. Focus!

]]> By: Paul Slater http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1158 Paul Slater Mon, 28 Sep 2009 13:07:03 +0000 http://businessblogs.co.nz/?p=1772#comment-1158 Charles, You're absolutely right. Starting off small even if you had a herd of penguins to do your marketing you probably wouldn't be able to meet the demand if it actually came along. Far better to strategically deploy your limited troop of penguins (and your own time) developing those key business relationships to get you known in your particular sector. Paul Charles,

You’re absolutely right. Starting off small even if you had a herd of penguins to do your marketing you probably wouldn’t be able to meet the demand if it actually came along. Far better to strategically deploy your limited troop of penguins (and your own time) developing those key business relationships to get you known in your particular sector.

Paul

]]> By: Dubai Property Portal http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1154 Dubai Property Portal Mon, 28 Sep 2009 07:27:31 +0000 http://businessblogs.co.nz/?p=1772#comment-1154 Its truly said. If your marketing campaign is not focusing the target market, then its no use of investing on heavy market advertisements. Its truly said. If your marketing campaign is not focusing the target market, then its no use of investing on heavy market advertisements.

]]> By: Chuck Blakeman http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1148 Chuck Blakeman Mon, 28 Sep 2009 03:10:26 +0000 http://businessblogs.co.nz/?p=1772#comment-1148 Thanks for the feedback, Sheldon. Have a great start to the week! Thanks for the feedback, Sheldon. Have a great start to the week!

]]> By: Sheldon (Marketing Consultant, Tauranga) http://businessblogs.co.nz/2009/09/28/fixing-your-marketing-the-problem-of-penguins/comment-page-1/#comment-1146 Sheldon (Marketing Consultant, Tauranga) Mon, 28 Sep 2009 00:53:48 +0000 http://businessblogs.co.nz/?p=1772#comment-1146 Excellent analogy Charles. Enjoyed that :) Excellent analogy Charles. Enjoyed that :)

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