Great point – Having a simple set of objectives keeps me from becoming a victim of “shiny object syndrome” – making decisions in a vacuum. So much of business is conducted without any direction beyond making money this month, it’s sometimes amazing that we get anywhere.

I love the ‘less is more’ approach to strategic and business planning. I think there is often great value in a genuinely conducted enterprise wide strategic planning process, but often not much value in the resulting document, and the related documentation that flows from that (business plans for example).

On a day-to-day basis I find I need a simple set of objectives that are easily recalled for when making decisions on the fly. Those key directions are so much more powerful than information somehwere in a document I may or may not have available at any given moment.

Jamie Walker
Director
Tertiary Education New Zealand
http://www.tednz.co.nz

I’m pretty sure you’re a mosquito looking for an easy target.