We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

If you are thinking of selling your business then it makes sense to present it in a way that will make it be more attractive to potential buyers, thereby maximising it’s value.

How would you feel if someone broke into your house and stole your TV, stereo, DVD player, furniture, CD collection and some very personal items of jewellery?

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t …

It must be 9 because last night the Jasmine Thai Restaurant in Tauranga made 8 screw ups:

Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time.

The mosquito in the nudist colony is thinking, “I know what to do, I just don’t know where to begin.” As business owners, we might have a similar experience, either not knowing where to begin, or not knowing what to do next to take our business to maturity.

This may seem like an obvious strategy, but one which many businesses neglect to their downfall. By a system, I mean having a process for collecting unpaid fees.

Have you wondered how to create a YouTube video that “goes viral” and creates a torrent of new clients for your business? Here are 3 essential components for a viral video that can generate business for you …

With commercial vacancies in New Zealand’s main commercial centres tipped to go above 10%, many businesses may be tempted to get bigger or better premises, or open up new offices to take advantage of lower rents.

10 tips for improving your marketing efforts. Great tips that every business owner should look at.

If you live in a world of abundance, you fundamentally believe you will get yours by helping others get theirs, because there is plenty to go around, and the generous will do well.

It wasn’t that long ago that the news headlines were claiming we were in for the worst economic disaster since the Great Depression. There is no doubt that the events of the last two years have shaken the foundations …

There’s a marketing crossroads companies come to when they’re at that stage of going from Small Company to Less-Small Company.

Somebody did a study of sales people who make over $250,000 and found out that the #1 reason for their success was SPEED OF EXECUTION.

Since Martin sold his stereo to consumers (and not businesses) his sales were governed by the Consumer Guarantees Act (CGA).