07 February 2012
The cost of customer acquisition is high when you use traditional marketing channels. For every ten prospects you may turn one into a customer. Using social networks the ratio is a lot higher and maybe as high as one in fifty e.g. for every 50 prospects you may convert one into a customer. The good [...]
Posted in Social Media0 Comments
07 February 2012
Businesses are increasingly turning to the use of internet marketing techniques to communicate with clients and other businesses, and emails are one of the most preferred channels used for staying in touch. But while email marketing is often a standalone initiative, planned emailing may be the route to higher levels of success.
Posted in Email Marketing0 Comments
27 January 2012
In the harsh world of economics, the value of a person is not difficult to quantify. In simple terms, the value of a person at a given point in time is based future earnings, which is the number of hours the person is able to work for the remainder of their life, multiplied by the hourly rate the person is capable of earning.
Posted in Finance0 Comments
26 January 2012
Everyone in business knows that it is good advice to write a plan. Yet many of us don't know where to start and quickly get too busy at the beginning of each new year to set aside the time to get anything useful committed to paper, let alone actually implemented.
Posted in General, Management0 Comments
20 January 2012
Setting your financial goals is not a simply a process of deciding how much money you need. Examples of common financial goals are: To save $5,000 over the next year; To save $500,000 for retirement; To have a passive income of $50,000 a year
Posted in Finance0 Comments
20 January 2012
Businesses need to firstly make a formal plan for communication through emails, and then they need to articulate their target audience, decide the marketing objectives, the timing of the emails, the creation of the emails and the costs involved.
Posted in Email Marketing0 Comments
18 January 2012
This is no joke. The taxman in both Australia and New Zealand take any avoidance seriously and in NZ I know that a lack of knowledge is not a defense. I also know that the taxman monitors forums, chatrooms, blogs and other online social networks for any mention of Forex traders avoiding tax or mention of successful trades. The taxman is everywhere!
Posted in General0 Comments
17 January 2012
It is not uncommon for investors, particularly those in superannuation or retirement savings schemes, to be unfamiliar with how their money is being invested. All too often, there is disillusionment when the investment does not perform in line with the investor’s expectations.
Posted in Finance0 Comments
16 January 2012
There are times as a parent when you look forward to the day your children head off into the world to make their own way. When that day comes, it often comes with worries about how your children will cope with life as adults, and in particular whether they will succeed financially.
Posted in Finance0 Comments
16 January 2012
A New Year, a new start and resolutions to get fit, lose weight and spend less. Every year it is the same story. The trouble is, most people fail to understand how to turn resolutions into reality, so nothing changes. There are some very simple ways of making sure you achieve your goals.
Posted in Finance0 Comments
09 January 2012
Depending on your business video testimonials can be a powerful way to show your business in the best possible light to prospects. Humans work best seeing a persons face when listening to them - all those subconscious facial (and body) movements can tell a lot about a person.
05 January 2012
Only buy heritage seeds and 'root stock' plants, don't use any kind of chemicals to control insects or weeds instead use natures pest controls such as Marigold, companion plant, get a worm farm!, use seaweed/worm tea and fence off the garden if you have pets.
22 December 2011
Holiday time is a great time to declutter. As well as cleaning out your cupboards and wardrobe, it’s a good idea to do some housekeeping on your financial affairs. Start with your bank accounts. Do you have accounts you seldom use? It is best to have all your accounts at one or two banks rather than three or four, especially if you use internet banking to track your spending.
20 December 2011
The two largest email service providers in New Zealand - MobilizeMail.com and SmartMailPro.com can support the bulk emailing needs of even the most largest New Zealand companies - so it saddens me to see these New Zealand businesses not supporting Kiwi Made.
Posted in General0 Comments
16 December 2011
One of the most important lessons learned by our forebears in the Great Depression was to be grateful for whatever you have. There is nothing like experiencing disastrous financial times to make us painfully aware of the potential for future hardships. Focussing on what you have rather than what you don’t have increases feelings of happiness and contentment and reduces the urge to spend.
Posted in Finance0 Comments
13 December 2011
Your Online Business Reputation is highly valuable and one of the quickest ways to undermine your business reputation is for your target market to think your communications are SPAM. There are a number of vital steps your business can take to avoid your communications from being considered spam. At Value Reputation and Mobilize Mail we [...]
Posted in Marketing0 Comments
Added on 11 January 2010
